Hudson Valley Astrologer

It is rumored that Blue Bottle, Intelligensia, Peet’s, and Lavazza all produce a more refined and complex cup of coffee than Starbucks. These competitors are frequently cited for their higher-quality beans, meticulous sourcing, and roasting practices that emphasize flavor nuance and freshness. However, I have rarely found a brand of coffee that can hold a candle to Starbucks, and lord knows I’ve tried. Including specialty grinds from “local” roasters.

Starbucks boasts of a 40% hold on the U.S. market. The company generated $36 billion in 2023 from over 39,000 locations worldwide. Starbucks is bigger than Domino’s Pizza, Yum Brands, and even bigger than Chipotle, and has far more locations than direct competitors like Dunkin Donuts, and Dutch Bros. In fact, Starbucks enjoys a market cap of at least ten times that of Dutch Bro and over fifty times Cheesecake Factory.

Starbucks first traded on June 26, 1992 and has become a large cap global powerhouse and household name. With the Sun at 5° Cancer, the upcoming Jupiter transit cannot get there fast enough because Neptune is creeping up to square the first trade chart’s Sun from Aries (and is already in range). Saturn joins Neptune in Aries next year in February, just as Mars joins Pluto in early Aquarius. Does Starbucks spring a leak in their stock price?

No one likes it when their coffee gets cold, unless of course they are drinking iced coffee. But no matter the temperature if the stock of the company gets hit hard enough we might all have to turn to freeze dried coffee.

HVA

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